Board of Directors

The SCVLCC is a proud affiliate of the California Hispanic Chambers of Commerce with more than 20,000 members.

Bob Pacheco
President / Founder

Mr. Pacheco is a CPA with over twenty-five years of practical experience. Bob started his own accounting business in 1992 after 10 years with the international CPA firm of Ernst & Young. He specializes in auditing, accounting and taxation of both commercial enterprises and nonprofit organizations. He currently serves approximately 20 medium sized business clients and 25 nonprofit organizations.

Mr. Pacheco is Past Treasurer of the Pasadena Chamber of Commerce, Founding Member and Past Treasurer of Leadership Pasadena. He is also Past President of the Latin Business Association, Past Board Member of the Pasadena Development Corporation, and Founding Member and Past President of Latinos for Economic Awareness and Development (LEAD).

Bob grew up in the San Gabriel Valley near Pasadena. He now lives in Valencia, California with his wife Emily and their three children Robert, Melissa and Lizet.

Bill Miranda
Mr. Miranda is a business consultant, leadership trainer, and leadership coach. He has a master’s degree in management and has completed significant work on a doctoral degree in leadership. His weekly radio show, Leadership Starts with You, can be heard Wednesday’s from 1PM to 2PM on station AM1220, KHTS in Santa Clarita. 

As a young man Bill flew fighter jets in the U.S. Air Force and learned the importance of discipline.  He took that knowledge and used it to become a successful salesman with IBM.  He then went on to Xerox where he took part in developing and delivering the famous Professional Selling Skills courses.  He discovered that his passion was selling.  And after that it was training.  He combined them both at Data General Corporation where he became a sales and sales training executive.  He was so effective in that position that the company moved him to Paris, France where his team developed Data General’s training programs in 5 European countries in 5 European languages. 

Returning to the U.S. Bill took on the challenge of V.P. of Sales for a young barcode company when barcodes were still relatively unknown.  During his tenure the company went from $10M in sales to $25M in three years.  He followed that success by starting his own barcode company in Mexico City. There he took the startup barcode company from zero sales to $3M in two years.  So why not do it again?  He did, this time in California where he bought a struggling barcode company and turned it into a successful one in just one year. Bill became passionate about wanting to share his knowledge and experience.  He started consulting to help individuals and companies start, grow and succeed.   He likes helping others and gets a kick out of seeing their journeys to success.  Besides consulting, training and coaching with his own company, Bill has been a trainer, consultant and coach with the Small Business Administration. Bill has trained thousands of people in leadership, sales and small business skills.

What’s the hardest thing Bill has done?  “Run a marathon!  It’s exhausting!”  Bill’s motto is:  “Never give up!”

Martin Rodriguez
Board Member
Martin Rodriguez, “El Cubano”  because all Cubans respond to “El Cubano”, Martin joins our chapter from the real estate and real estate investments field, where he currently works as a real estate investments consultant and loan consultant with Prospect Mortgage.  Martin also owns a real estate property management firm and has experience in helping people create wealth through real estate.  Martin Co-hosts a radio program with Bill Miranda on our local radio station KHTS and also conducts several seminars and public speaking events throughout the real estate community. 
Martin is also an experienced pilot and flight instructor.  With over 3000 hours of flying time in a variety of planes he can easily be found on the tarmac of any airport teaching kids about flying or just admiring planes.  
Martin is married to his wife Linda of 16 years and has a Daughter Alyssa who will be starting as a Freshman in Valencia High School this September. 
Please join me in welcoming Martin Rodriguez “El Cubano” to the SCV Lation Chamber of Commerce.

Errol Valadares
Board Member
Errol Valladares has been involved in the mortgage and real estate industry for nearly 23 years in Santa Clarita Valley.   He began his career in the Title Insurance industry for First American Title and then transitioned to the real estate side working for one real estate firm, RE/MAX for over 18 years. Specializing in the first time home buying segment Errol also specialized in helping the Latino market helping Santa Clarita Valley Latinos buy and sell real estate.  Errol specialized in that market in the early 1990’s and helped more Latino Families in the Santa Clarita Valley reach the American Dream than any other Realtor.  Always up for new challenges and goals, Errol transitioned to the mortgage side of the industry and has been with BANK OF AMERICA HOME LOANS since 2009.  His expertise and experience has been beneficial not only to the consumers he helps in obtaining home loans, but also helping his business partners – Top Realtors in the Santa Clarita Valley working with agents from nearly every real estate firm in the Santa Clarita Valley.

“I am proud to bring over 22 years of real estate-mortgage industry experience to my professional association with Bank of America Home Loans. I strive to offer you the highest level of customer service in the industry, and I work hard to ensure that your experience will be one that you will proudly tell your friends and family. Working with an experienced loan consultant makes all of the difference when buying a home or refinancing your existing home loan one. I know what it takes to help you achieve your goals.  I am honored to be a part of the Santa Clarita Valley Latino Chamber and look forward to incredible growth and help build one of the newest and fasted growing Chambers in California”

Errol has worked with many organizations in the Santa Clarita Valley including one of the founding board members of NAHREP Santa Clarita (National Association of Hispanic Real Estate Professionals), also working with Santa Clarita Red Cross, Santa Clarita Boys and Girls Club, AYSO, and Oak Hills Elementary School.

Marlon Roa
Board Member
Marlon Roa has been in the insurance industry for over ten years. He started his career with Farmers Insurance and with a tireless work ethic and dedication has become one of the leading agents in the Santa Clarita Valley.  Over the years he has been recognized with many achievement awards both for solidly steady growth and for outstanding client retention.  Marlon feels his integrity and professionalism are key reasons for his success.  “My best referral comes from a satisfied client,” says Marlon.  And therein lies his success.

Marlon has been dedicated to helping Latino businesses start, grow and succeed.  He has championed Latino business causes for many years and previously was a member of the Hispanic Sub-Committee of another chamber.

Marlon, a native Californian, grew up in the Hollywood area. He graduated from Pierce College and continued his studies at the University of Northridge.  He is married to his lovely wife Rose, and has three beautiful children, Nicolas, Kristin, and Matthew.

Raul Alberto
VP / Executive Officer / Founder
Extensive background in entertainment television, production management services, marketing, business and music management. Proven ability to negotiate entertainment contracts, develop alternate sources of procurement, and manage accounts. Consistent record of reducing costs and providing long and short-term usage planning. Adept at managing multiple sites and regions. Able to establish and manage departments and processes. Expertise in reporting and analysis. Outstanding presentation and leadership skills. Professional Experience

TELEVISA NETWORK, Mexico, City 1992 – 2001 Singer/Composer, Grammy member/Oxxo films/Million Dollar Theatre, develop & publicity, Los Angeles, CA (2006- 2007)

Education: INBA National Institute of Fine Arts, Mexico, City BA, Arts and communication (1990) 

RA Entertainment LLC/LSN 360/Latino Sports Network/360 Live Media Group.Valencia, CA  - Present CEO/President/Founder NAOLA National Assn. of Latino Actors a non-profit org.

Patricia Gracia
Board Member
Power Media Group, Inc. is an Advertising & PR Agency that specializes in creating all inclusive Spanish language campaigns for high-profile clients seeking to reach the $1trillion buying power booming Hispanic market, through Printing, Radio, TV, Outdoors, PR, Customer Service, Events and Promotions. 
Some of Power Media Group, Inc. recent accomplishments include:

Mayra Santana 
Board Member
Mayra Santana is originally from El Salvador and became an entrepreneur, where she developed strong business acumen and thorough operational competencies. Ms Santana is highly regarded for her professionalism and integrity.

Solutions-driven, results-oriented, offering the benefit of 20+ years of success in team leading that serve highly competitive and volatile markets with an emphasis on residential sales in real estate. Track record of strong and sustainable revenue gains based on talent for growing client base, developing productive sales and marketing programs, and maximizing behind-the-scenes administrative operations. Excellent networking, presentation, negotiation, and closing skills. A dynamic, persuasive, and diplomatic communicator in two Spanish and English.

For more information, please visit

Patsy Ayala 
Board Member
Patsy Ayala has a BS degree in Computer Systems Management from Mexico’s Monterrey Institute of Technology. In addition, she has completed MBA studies in Human Resources and has extensive experience in that arena. She has worked for major companies including Azteca Television, Mobil Oil and General Electric.  She managed recruiting of new hires, new hire orientations, contracts, training, personnel development and corporate communications. While she has an extensive corporate background she also has an entrepreneurial passion.  Patsy owns and operates her own Jazzercise franchise with locations throughout Santa Clarita.
Patsy is also a co-founder of the Ex-A-Tec California Alumni association.  She is also the Corporate Relations Director for her newest venture, Nuestros Valles/Our Valleys Magazine, the first bilingual magazine in the Santa Clarita Valley catering to the middle/high income bilingual and Hispanic residents within Santa Clarita and surrounding valleys.
Patsy is married to Julio del Rio and has two lovely sons Santiago and Rodrigo.

Mario Galvez
Board Member





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